About Steve

Steve Dana has been integrating Sales Team Management and Sales Training for over 20 years. Originally degreed in Education out of university, Steve quickly found the refreshing world of Sales. He found his passion. It didn’t take long for him to realize he could have the best of both worlds by teaching sales to his teams.

Of late, Steve is engaging all aspects of Sales teams and Sales leadership. Working with Sales leaders, he plays a mentoring role in aligning strategic planning, sales cultural development as well as tactical team management. With Sales reps as individual contributors, Steve is training both technical and soft sales skills. With his “been-there, done-that, botched-that, learned-from-that” coaching style, he is inspiring future leaders in areas of improvement such as customer-centric sales methodology, business storytelling, time management, effective questioning techniques and accurate opportunity forecasting.

One of Steve’s favorite prescriptive mantras in business (and in life) is: “If you take care of today, tomorrow will take care of itself.” If we do the daily tasks to be successful today, we lay the groundwork to reap the benefits of tomorrow. Laser-focus on today’s plan ensures tomorrow’s goal achievements.