Uncovering Business Goal-Problem-Need

With this session, we introduce the core concepts for Customer-Centric Selling (CCS) as well as a discussion on the various stages of the customer’s buying process and buyer’s focus. Through interaction, we uncover the importance of Goal-Problem-Need in the customer’s buying process. This module may end with a Role-Play or one may be scheduled at a later date to ensure the goals & concepts of the class are adopted by the participants.
Prerequisites Recommended:
Time: 1-Hour